Venatus broadens its global footprint with investment in AdinPlay, a gaming focused advertising technology platform based in the Netherlands

Livingbridge is pleased to announce that investee company Venatus has acquired AdinPlay BV (“AdinPlay”), a Netherlands-based advertising technology platform. The transaction is Venatus’ first acquisition during Livingbridge’s tenure.

AdinPlay is a leading advertising monetisation specialist for website owners (“publishers”) of casual and social game sites, offering a range of innovative and effective ad solutions. AdinPlay has doubled in size over the past two years through the addition of a number of new publishers supported by strong service levels once a publisher has been onboarded. The business has forecast revenues in excess of €20m in 2023 which complements Venatus’ ambitious strategic growth agenda.

AdinPlay will continue to be led by existing Managing Director, Michal Fraczek, and Operations & Technology Director, Wouter Veneklass.

Tom Reece, Investment Director at Livingbridge comments:

“AdinPlay is an exciting business with an excellent proposition. There is a great strategic fit with Venatus, and we look forward to bringing together the deep expertise of both businesses.”

 

Commenting on the acquisition, Venatus CEO and co-founder, Rob Gay said:

“We are incredibly excited to welcome the AdinPlay team to the Venatus Group. Having known the founders for several years and watched their continued success in the hugely exciting H5 gaming space, it will be a pleasure to work together.  This will be the first of several M&A opportunities that we will be aiming to complete.”

Matt Cannon, COO and co-founder added:

“AdinPlay have become leaders in their space and are smart and motivated to scale.  We look forward to helping them achieve their ambitions as part of the wider Venatus Group.”

Michal Fraczek, Co-founder of AdinPlay added:

“We are excited to join forces with Venatus and combine our expertise in gaming and AdTech. Working together with Venatus will allow us to use their extensive market knowledge and experience to help AdinPlay grow. It will also help us to further strengthen our ad monetisation solutions for the benefit of our current and future publishers.”